Night Before Christmas

The Night Before Christmas, inspired by the work of Jim Flora. The project reimagines Clement Clarke Moore's classic poem through bold geometric forms, vibrant color, and playful mid-century-inspired illustration. The final book includes 13 original illustrations, custom typography, and a complete visual system spanning 32 pages.

Goals / Visual Direction

  • Reimagine a familiar holiday classic through a bold mid-century-inspired illustration style

  • Create a cohesive visual world that balances nostalgia, whimsy, and contemporary graphic design

  • Design a keepsake-quality hardcover book that transforms a well-known poem into a new visual experience

Process

  • Built a visual mood board inspired by Jim Flora's mid-century illustration style, emphasizing geometric forms, exaggerated proportions, and playful movement

  • Established a defined color palette and recurring visual motifs to create consistency across the book

  • Developed character explorations and pose studies to define the appearance and personality of Santa and supporting characters

  • Illustrated 13 full-page compositions in Procreate using a sketch, linework, and color workflow

  • Designed a custom typeface specifically for the project and applied it throughout the book

  • Created page layouts, typography, and production-ready files for a 32-page hardcover publication

Process for “Let’s be rockstars!”
Left to Right: rough layout sketch, initial framing, color and texture experiment, final version

Results

  • Created 35 original illustrations within an interconnected visual system

  • Visualized all 16 songs across Super Love’s discography through symbolic environmental and character-driven imagery

  • Expanded the visual identity of Super Love beyond album artwork into a larger illustrated world