Design leader and author with 14+ years of experience bridging product, marketing, and user experience to bring innovative digital products to life. I’ve worked across startups, agencies, and large enterprises, leading cross-functional teams, developing positioning strategies, and building systems that scale. I hold a BS in Economics from the University of Utah, an MBA in progress from the University of Massachusetts, and leadership certifications from Yale School of Management. I'm passionate about thoughtful collaboration, strong team culture, and storytelling that makes complex ideas clear and actionable. So passionate, in fact, I wrote a book on remote team culture.
Resumé
Summary of Qualifications
Strategic marketer with a strong foundation in user experience, product positioning, and go-to-market support for SaaS. Proven ability to collaborate cross-functionally and translate complex technical products into clear, compelling narratives that drive adoption across developer and enterprise audiences.
Professional Experience
Postman, Senior User Experience II — Marketing
San Francisco, CA, 2020 — Present
Led cross-functional marketing and UX initiatives that bridged product, content, and customer experience. Supported go-to-market strategy, storytelling, and data-driven optimization to accelerate adoption and growth across Postman’s developer and enterprise audiences.
Codigo, Marketing & Growth Strategist
New York, NY 2018 — 2020
Led brand, marketing, and digital growth strategy for emerging businesses. Helped small teams clarify their positioning, expand their reach, and pivot their offerings for scalable online growth.
Vox Media, Design Director — Revenue, Marketing
New York, NY 2012 — 2018
Built and led the Revenue Design team, a fully remote group of 11, delivering award-winning branded content and ad product experiences. Partnered cross-functionally to launch scalable, innovative formats that supported multi-million dollar deals and drove measurable business results.
NBCUniversal, Product Designer
New York, NY 2011 — 2012
Created distinct brand identities for three mobile apps and seven digital tentpole events, extending existing properties through illustration and UX. Designed early social sharing features that later became standard across platforms. Led UX and design direction for a reader engagement platform with customizable profiles and threaded messaging.
Education
University of MASSACHUSETTS
Lowell, MA
Master of Business Administration - Marketing. GPA: 4.0
Expected 2026
Yale School of Management
New Haven, CT
Certificate - Women’s Leadership Program
Certificate - Business Perspectives for Creative Leaders
University of Utah
Salt Lake City, UT
B.S. — Economics
Publications & appearances
Remote First: A Manager’s Guide to Building Remote Culture,
Remote First Publishing Inc., 2019
University of Maryland, Philip Merrill College of Journalism
Guest Lecturer - Remote Work Strategies, 2020
Awards
AdWeek - Reader’s Choice, Hottest In Native Advertising
CIMA Star Awards - Best Use of Branded Content - BP
Digiday - Content and Marketing Award, Intel (Nominee)
Game Marketing Summit - Best Digital Advertising Campaign, Assassin’s Creed IV: Black Flag (Nominee)
Clients Include:
Absolut • Adidas • American Family Insurance • Allstate Insurance • AMC • Applebee’s • Archer, Season 6 [Teletoon at Night] • Arma • Assassins Creed • AT&T • Bad Neighbors [Universal Pictures] • Bellator [HBO] • Best Buy • Big 10 [BTN] • Blackhat [Legendary Pictures] • Blue Moon • BP • Brugal • Budweiser • Buffalo Wild Wings • Call of Duty • Capital One • Carl’s Jr • Champs Sports • Chevrolet • Chick-Fil-A • Coca-Cola • Colgate • Comcast • Comedy Central • Coors Light • Cox Communication • Dead Rising • Depends • Desksite • Destiny • Deep Eddy Vodka • Diablo 3 • Discover • Doom 3 • Draft Kings • Dragon Age • EA • ESPN • FIFA • Ford • Frank’s Red Hot • FS1 - Ultimate Fighter • FuelTV [MMA] • Gatorade • GE • Gears of War • Geico • Gillette • Ghirardelli • Glidden • Glory • Golf Channel • Goose Island • Grand Theft Auto V • HBO • History Channel • HP • Hunger Games • Hyundai • Idaho Lottery • Internet Explorer (IE) • Infinity • Intel • Ireland Department of Tourism • Jack in the Box • Jack Daniels • Jeep • Jello • Knob Creek • Leatherman • Lenovo • Levis • Lexus • Liberty Mutual • Lincoln • Machete Kills • Macy’s • Madden 25 • Mastercard • McDonald’s • Microsoft • MLB • MLS • Motorola • Mountain Dew • Munchies • NBA • NBA2K14 • NBCUniversal • NCAA14 • Negra Modelo • Netflix • Nike • NFL Network • Nordstrom • NVDIA • Ohio Lottery • Old Spice • Open Table • Pacific Rim • Paranormal Activity • Patron • Portland Business Association • Portlandia • Prestone • ProDunk • Qualcomm • Reebok • Ronald McDonald House Charities • Samsung • Sony Entertainment Network (SEN) • Slacker Radio • Snickers • Sony • Spike TV • Sprint • Squarespace • Starbucks • Stella Artois • Stetson • Taken 3 • Titanfall • T-Mobile • Tabasco • Topps • UFC • Unilever • Verizon • Verizon Fios • Virgin Mobile • Visit Seattle • Vivazen • Vivint • Warner Bros • Wilsons Tennis • Wolfenstein • World of Warcraft • Wrestlemania • WWE • XBox One • Xfinity • Yahoo! • Yankees