Product Marketing Case Studies
I translate complex products into clear value propositions that accelerate awareness, conversion, and retention. Explore case studies where research, messaging, and metrics meet execution.
What I Bring
I simplify the technical, build frameworks that last, and use evidence to sharpen every launch. My goal is to make products clear, compelling, and impossible to ignore.
✍️ Messaging & Positioning
— Translate technical features into clear stories
— Build GTM messaging frameworks
— Make products resonate with devs and execs alike
📊 Strategy & Systems
— Create reusable GTM templates & message houses
— Standardize processes for speed and scalability
— Enable consistency across teams
🔍 Analytics & Insights
— Build systems to measure performance
— Validate messaging with insights
— Optimize outcomes continuously
🤝 GTM & Collaboration
— Partner across product, design, and GTM teams
— Align teams for stronger launches
— Bridge strategy and execution with clear GTM plans
Product Marketing Case Studies
These case studies showcase my value propositions in action, translating insights into positioning, enablement, and GTM impact. Each project reflects a different side of product marketing, from shaping narratives to building scalable systems that drive adoption.
How I Unified Insights Narrative for a Successful Product Launch
✍️ Messaging & Positioning
🤝 GTM & Collaboration
Created a cross-functional message house and enablement toolkit that improved message consistency by 40%, reduced GTM prep time by 30%, and equipped field teams with scalable narratives that strengthened enterprise adoption.
Turning a Fragmented Marketing Site into a Scalable Storytelling System
📊 Strategy & Systems
🤝 GTM & Collaboration
Built a unified component and content guideline system paired with GPT enablement that reduced production time by 50%, increased design consistency by 60%, and enabled faster campaign rollout across more than 20 pages.
Turning Customer Stories into an Enterprise Growth Engine
✍️ Messaging & Positioning
📊 Strategy & Systems
Built a scalable advocacy framework that boosted enterprise participation by 36%, increased engagement pathways by 8.5% in Product and 4.2% in Enterprise, and helped convert advocacy into qualified enterprise leads.
How I Designed a Multi-Channel Campaign that Drove 2.3M Impressions for Intel
🤝 GTM & Collaboration
🔍 Analytics & Insights
Partnered with Intel and Vox Creative to launch a high-impact branded content series that delivered 2.3M impressions, lifted engagement by 27%, and expanded brand favorability among tech-savvy audiences.
How I Scaled Vox’s Concert Ad Platform to Secure a $25M Partnership with Condé Nast
📊 Strategy & Systems
🤝 GTM & Collaboration
Led product and go-to-market efforts for Concert, the joint ad platform from Vox and NBCUniversal. Delivered three new ad formats in three months, cutting development time in half, and equipped sales with positioning and client-ready materials that helped close a $25M partnership and solidify Concert as a premium industry leader.
Turning Research into Results: How I Built Audience Frameworks That Drove Marketing Impact
🔍 Analytics & Insights
✍️ Messaging & Positioning
Developed actionable persona playbooks that equipped PMMs, Content, and Creative teams with clear, behavior-based guidance for developers, team leads, and executives. Improved campaign engagement by 20%, reduced creative revision cycles by 35%, and strengthened brand consistency across marketing execution.