Design Case Studies

I create design systems built to scale, and experiences that turn complexity into confidence. Explore case studies where research, design systems, and collaboration deliver measurable results.

What I Bring

I turn complex products into clear, usable systems that scale.

✨
Product Experience
& Storytelling

Design interfaces and flows that make complex products understandable and usable

⚙️
Systems
& Scalable Frameworks

Build reusable systems that increase speed, consistency, and launch efficiency

📊
Research
& Behavioral Insights

Use research and data to understand users and validate what drives engagement and adoption

🤝
Product Strategy
& Growth Alignment

Align product, design, and business goals to drive adoption, retention, and measurable outcomes

Selected Work

I build design systems that scale and enable rapid growth, helping teams iterate faster and streamline workflows. Each project blends creativity, strategy, and structure to drive measurable impact.

Postman Product Animation System

✨ Experience Design & User Interface (UI)
⚙️ Design Systems & Scalable Frameworks

Directed the creation of Postman’s first product-accurate animation system, translating complex product workflows into clear, authentic visual stories. Partnered with Product and DevRel to storyboard and validate 64 detailed animations that brought the Postman interface to life.

  • Elevated Product Fidelity. Designed precise, true-to-interface visuals that shifted Postman’s storytelling from abstract illustration to product-driven experience.

  • Standardized Motion Craft. Defined reusable motion and interaction patterns that informed future site design and in-house animation practices.

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AI Agent Builder

✨ Experience Design & User Interface (UI)
📊 User Research & Data-Driven Design

Led UX during the planning and execution of GTM efforts for a new AI Agent Builder product feature.

  • Sustained Engagement: The landing page maintained consistent traction post-launch.

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Advocacy & Customer Stories

🤝 Product Strategy & Collaboration
⚙️ Design Systems & Scalable Frameworks

Led structural standardization and visual redesign of Postman’s customer stories, introducing a results-driven format that clearly communicates key functionalities, value propositions, and customer impact.

  • Strengthened Sales Impact. Delivered clear, results-driven sales collateral, increasing customer story adoption within sales processes.

  • Accelerated Content Scale. Built a scalable framework that streamlined story production, reducing overhead and ensuring consistency.

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Postman Brand & UX Redesign

⚙️ Design Systems & Scalable Frameworks
✨ Experience Design & User Interface (UI)

Led marketing UX during an overhaul of Postman's marketing sites, collaborating with Engineering and Product teams to build robust design systems and libraries that transformed our digital presence.

  • Unified Branding. Cross-functional alignment delivered a cohesive brand experience, driving retention and trust.

  • Accelerated Delivery. Reduced design iteration by 50% and build time by 80%, fueling rapid go-to-market.

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Condé Nast Ad Products

🤝 Product Strategy & Collaboration
📊 User Research & Data-Driven Design

Led a design team and managed product strategy to develop three exclusive ad formats during partnership negotiations between Concert (Vox Media + NBCUniversal) and Condé Nast, leveraging data-driven insights for high-impact results.

  • Accelerated Delivery: Created three unique ad products in half the usual timeline.

  • Cross-Platform Engagement: Achieved a 35% video completion rate and a 12% interaction rate.

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Intel Branded Content Campaign

📊 User Research & Data-Driven Design
⚙️ Design Systems & Scalable Frameworks

Partnered with Intel to create Vox Media’s first branded content experience, defining a repeatable framework that shaped over 50 future campaigns.

  • Benchmarks Exceeded – Met Intel’s performance goals, boosted traffic, and validated native ad strategy.

  • Award Recognition – Finalist for the 2014 Digiday Content Marketing Awards, highlighting industry impact.

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Organizing for Growth

⚙️ Design Systems & Scalable Frameworks
🤝 Product Strategy & Collaboration

Led an initiative to streamline workflows amid a 349% surge in design requests by creating reusable templates and a mock library that boosted efficiency without extra headcount.

  • 50% Faster Turnaround: Reduced design time from 3 days to 24 hours.

  • Scalable Workflow: Empowered teams to manage increased workload without additional headcount.

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Awards

I’m proud of the things I create. Others have taken notice too.

ADWEEK

Reader’s Choice,
Hottest in Native Advertising

CIMA STAR AWARDS

Best Use of Branded Content - BP

GAME MARKETING SUMMIT

Best Digital Advertising Campaign, Assassin’s Creed IV: Black Flag (nominee)

DIGIDAY

Content and Marketing Award, Intel (nominee)